Time-Slice Effect

October 14th, 2010 10:08AM

Freezing time in a still frame or better explained, in a photograph, has been a common practice among professional and amateur photographers for over a century now. Nowadays, practically every single person carries a camera on their mobile phone, so, initially there is nothing new about “freezing time” anymore. Well, not until recently, more precisely since 1999 when Hollywood decided to take dozes of photographs at the same time with dozens of different cameras at slightly different sequential angles and splice them together in a clip sequence. In this case showing Keanu Reeves fight scenes on the first installment of The Matrix Trilogy. The result of this technique is simply mind boggling. Depending on how the cameras were set up the result can show a “single” still image in 180 degrees by sequencing the images captured at different angles in the same instant. Adding post-production tricks and mixing other media, such as film and audio you have a full salad bar of an experience. Bring this to the web, to your iPad or smart-phone and we are talking about a mix of interactive media. The possibilities are endless and every day grow more exciting. Of course to produce such content requires more than the camera that you have on your mobile phone. Nonetheless since 1999 more and more filmmakers are taking advantage of this Time-Slice effect and now we are starting to see it in TV commercials and interactive online ads. With the amount of media devices growing exponentially every month, I believe it’s likely that we’ll see more and more companies and artists exploring the venues of Time-Slice Effect. Check out below the making of, of Rip Curl’s Mirage Board Short ad using the Time-Slice Effect, produced by Time Slice Films.

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The Frustrated Photographer – Video Pitch to liveBooks

March 31st, 2010 02:43PM

Here is a hilarious video that I just came across. It was pitched as an ad for liveBooks by Hamilton Partners. Although the series was never made, this video is worth watching and will certainly get some laughs out of photographers and art directors out there. Enjoy!

For credits and an in depth story behind the film go to: Vimeo

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March 19th, 2010 12:34PM

Check out what Alexx Henry and Viv Mag just did for the magazine’s recent cover and featured spread. The work that this collaboration put together is simply stunning. The entire production was certainly something that no average magazine is going to be able to produce, especially on a regular basis, but it certainly shows new possibilities and opens another amazing door for creativity. With the iPad coming out in a couple of weeks now and naturally its followers, we definitely are entering a new era of publishing, and reader interaction.


VIV Mag Interactive Feature Spread – iPad Demo from Alexx Henry on Vimeo.


VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.

For the cover click Read the rest of this entry »

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Wired Magazine goes Digital – Tablet App

February 16th, 2010 08:53PM

Check out this amazing video demo by Wired Magazine on what could be the beginning of a new era for the publishing industry. With the introduction of the Apple iPad, magazines and newspapers that were once struggling with smaller and smaller customer bases, and fleeing advertisers, might get a second wind and potentially be able to re-invent themselves. Basically any periodical out there will have an exponentially wider field to interact with customers, tell stories, showcase advertisers, and share opinions as this new technology opens doors that we were not even thinking about not too long ago. The “Race” just got faster and much more interesting. Photographers, writers, videographers, advertisers, readers, art directors, magazine editors and the list goes on, should all be extremely excited and restless about this new age to come. As a photographer, I just can’t wait for it to happen, to be able to share better imagery and tell stories in so many different ways.

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