Freezing time in a still frame or better explained, in a photograph, has been a common practice among professional and amateur photographers for over a century now. Nowadays, practically every single person carries a camera on their mobile phone, so, initially there is nothing new about “freezing time” anymore. Well, not until recently, more precisely since 1999 when Hollywood decided to take dozes of photographs at the same time with dozens of different cameras at slightly different sequential angles and splice them together in a clip sequence. In this case showing Keanu Reeves fight scenes on the first installment of The Matrix Trilogy. The result of this technique is simply mind boggling. Depending on how the cameras were set up the result can show a “single” still image in 180 degrees by sequencing the images captured at different angles in the same instant. Adding post-production tricks and mixing other media, such as film and audio you have a full salad bar of an experience. Bring this to the web, to your iPad or smart-phone and we are talking about a mix of interactive media. The possibilities are endless and every day grow more exciting. Of course to produce such content requires more than the camera that you have on your mobile phone. Nonetheless since 1999 more and more filmmakers are taking advantage of this Time-Slice effect and now we are starting to see it in TV commercials and interactive online ads. With the amount of media devices growing exponentially every month, I believe it’s likely that we’ll see more and more companies and artists exploring the venues of Time-Slice Effect. Check out below the making of, of Rip Curl’s Mirage Board Short ad using the Time-Slice Effect, produced by Time Slice Films.
Check out this short video, filmed, edited, and uploaded on-site with the iPhone 4. While waiting for the print runs to be set up, and while the client and I proofed color tones, I couldn’t help myself, but document the process with iPhone HD video clips and photos. On this video you have an idea of the color proofiing that we did just before the large print runs, and you can see the massive Heidelberg Speedmaster that was used to print the catalog in its glorious action.
Check out what Alexx Henry and Viv Mag just did for the magazine’s recent cover and featured spread. The work that this collaboration put together is simply stunning. The entire production was certainly something that no average magazine is going to be able to produce, especially on a regular basis, but it certainly shows new possibilities and opens another amazing door for creativity. With the iPad coming out in a couple of weeks now and naturally its followers, we definitely are entering a new era of publishing, and reader interaction.
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Check out this amazing video demo by Wired Magazine on what could be the beginning of a new era for the publishing industry. With the introduction of the Apple iPad, magazines and newspapers that were once struggling with smaller and smaller customer bases, and fleeing advertisers, might get a second wind and potentially be able to re-invent themselves. Basically any periodical out there will have an exponentially wider field to interact with customers, tell stories, showcase advertisers, and share opinions as this new technology opens doors that we were not even thinking about not too long ago. The “Race” just got faster and much more interesting. Photographers, writers, videographers, advertisers, readers, art directors, magazine editors and the list goes on, should all be extremely excited and restless about this new age to come. As a photographer, I just can’t wait for it to happen, to be able to share better imagery and tell stories in so many different ways.
Featured above is the Audi R8 V10 2010, shot in the streets of Miami in early December 2009. More details of this shoot to come…The video above is a test of a slide show created by Adobe’s Lightroom 3 beta. Unlike the previous versions of the software, this one allows for exporting to several different formats WITH music. What a delight, they heard us. With just a few clicks in less than 2 minutes you can create this simple and clean slide show. Adobe can certainly add more editing features to the software’s SLIDE SHOW tab and perhaps start the ability to edit video, which seems to be the trend now with Apple’s Aperture 3. I’m anxious to see the full release of this software sometime in the beginning of spring. Like in previous versions, Adobe should add more features not included in the beta testing edition. Finger’s crossed for more cool stuff. And you will hear more about the Audi R8 soon…