Time Lapse Jean Yves Photo Shoot 2009

February 18th, 2010 12:07AM

Above you will be able to watch a “bird’s eye view” of the entire studio being set up, the building of the background sets, and the ongoing shoot for Jean Yves Designer’s catalog shot over at Splashlight Miami. You are about to watch four long days compressed into 2:05 minutes.  When my assistants watch this they will get tired all over again I’m sure. Thanks a bunch Alex and David!!! The whole shoot was a great success! Thanks to all involved for your great work! Enjoy the memory.

Wired Magazine goes Digital – Tablet App

February 16th, 2010 08:53PM

Check out this amazing video demo by Wired Magazine on what could be the beginning of a new era for the publishing industry. With the introduction of the Apple iPad, magazines and newspapers that were once struggling with smaller and smaller customer bases, and fleeing advertisers, might get a second wind and potentially be able to re-invent themselves. Basically any periodical out there will have an exponentially wider field to interact with customers, tell stories, showcase advertisers, and share opinions as this new technology opens doors that we were not even thinking about not too long ago. The “Race” just got faster and much more interesting. Photographers, writers, videographers, advertisers, readers, art directors, magazine editors and the list goes on, should all be extremely excited and restless about this new age to come. As a photographer, I just can’t wait for it to happen, to be able to share better imagery and tell stories in so many different ways.

Seen from a Different Perspective

February 1st, 2010 11:23AM

In the collage above I find myself not looking from a different perspective, but being seen from one. Unlike regular behind the scenes photographs that we photographers are used to collect, or even the “traditional” photographer’s self-portrait, where one aims a camera at a mirror (nothing against it, I’m guilty of it too), this image captures the exact view of the subject.

In this case, friend and Splashlight’s studio manager Beto Pacheco does a remarkable job of shooting me while being photographed and directed at the same time. It was simply for the fun of it during a studio demo in a private event. His camera was triggering the Profoto power packs through it’s own on-camera flash. In the end nobody got hurt, and we had some very good laughs while at it. On the right Subject/Photographer Beto Pacheco.