Time Lapse Jean Yves Photo Shoot 2009

February 18th, 2010 12:07AM

Above you will be able to watch a “bird’s eye view” of the entire studio being set up, the building of the backgrounds sets, and the ongoing shoot for Jean Yves Designer’s catalog shoot over at Splashlight Miami. You are about to watch three long days compressed into 3:45 minutes.  We actually had a 4th day, but the Time Lapse video was getting too long…When my assistants watch this they will get tired all over again I’m sure. Thanks a bunch Alex and David!!! The whole shoot was a great success! Thanks to all involved for your great work! Enjoy the memory.

Wired Magazine goes Digital – Tablet App

February 16th, 2010 08:53PM

Check out this amazing video demo by Wired Magazine on what could be the beginning of a new era for the publishing industry. With the introduction of the Apple iPad, magazines and newspapers that were once struggling with smaller and smaller customer bases, and fleeing advertisers, might get a second wind and potentially be able to re-invent themselves. Basically any periodical out there will have an exponentially wider field to interact with customers, tell stories, showcase advertisers, and share opinions as this new technology opens doors that we were not even thinking about not too long ago. The “Race” just got faster and much more interesting. Photographers, writers, videographers, advertisers, readers, art directors, magazine editors and the list goes on, should all be extremely excited and restless about this new age to come. As a photographer, I just can’t wait for it to happen, to be able to share better imagery and tell stories in so many different ways.

Seen from a Different Perspective

February 1st, 2010 11:23AM

In the collage above I find myself not looking from a different perspective, but being seen from one. Unlike regular behind the scenes photographs that we photographers are used to collect, or even the “traditional” photographer’s self-portrait, where one aims a camera at a mirror (nothing against it, I’m guilty of it too), this image captures the exact view of the subject.

In this case, friend and Splashlight’s studio manager Beto Pacheco does a remarkable job of shooting me while being photographed and directed at the same time. It was simply for the fun of it during a studio demo in a private event. His camera was triggering the Profoto power packs through it’s own on-camera flash. In the end nobody got hurt, and we had some very good laughs while at it. On the right Subject/Photographer Beto Pacheco.

Adobe Lightroom 3 beta – Slide Show Test

January 29th, 2010 06:04PM

Featured above is the Audi R8 V10 2010, shot in the streets of Miami in early December 2009. More details of this shoot to come…The video above is a test of a slide show created by Adobe’s Lightroom 3 beta. Unlike the previous versions of the software, this one allows for exporting to several different formats WITH music. What a delight, they heard us. With just a few clicks in less than 2 minutes you can create this simple and clean slide show. Adobe can certainly add more editing features to the software’s SLIDE SHOW tab and perhaps start the ability to edit video, which seems to be the trend now with Apple’s Aperture 3. I’m anxious to see the full release of this software sometime in the beginning of spring. Like in previous versions, Adobe should add more features not included in the beta testing edition. Finger’s crossed for more cool stuff. And you will hear more about the Audi R8 soon…

It’s the FIRST entry of a NEW DECADE

January 20th, 2010 06:22PM

Hey Guys, this is it! The first blog post is here. That’s me on the left having some fun, or better yet, having a blast. That’s the approach. “Have a blast no matter what!” You might get only one chance at it. Well, enough with the philosophical entry… The idea for the blog is to share with you and the rest of the world a true passion.

I’ll be posting a variety of things, from an extreme artistic view of photography to the most advanced technological tools and techniques that facilitate the creation of imagery, be it still or moving.  This will be a glimpse of what goes on, in and around my head, populated by a lot of visuals, final images, behind the scenes, excerpts from shoots, interesting works that I pick up from other people, opinions, reviews, and ideas. It’s a new decade, full of inspiration, hope, and energy. With all of that and more, it’s an opportunity to start over, be better, dream, realize and achieve. Let’s create!